This is one of a series of works commissioned by the London, Midland and Scottish Railways (LMS) that Wilkinson produced to promote travel to the highlands and islands.
Norman Wilkinson might be considered the father of modern railway poster design. Before his involvement with the LMS, the standard of railway artwork was variable and frequently repetitive and low quality. In enlisting Wilkinson, the LMS strove to lead the way in producing more striking poster designs to appeal to the travelling public, ushering in what has become known as the golden age of the railway poster.
Wilkinson rose to the challenge of not only designing large numbers of posters himself, but also proposing the revolutionary idea of approaching Royal Academy artists to design further posters.